Project Ivan

in 2007 while working at Vh1, I noticed there was a plethora of new ways to promote shows using viral and guerilla tactics that didn't seem to fall under any one department's jurisdiction. So I came up with the idea of forming a Multi-Platform division that could act as the hub for all forms of promotion on the channel, on-air, on-line and mobile. I called it Project Ivan and it went all the way to the top of the company and was eventually appoved by the president of Vh1, Tom Calderone. I can now say that I somehow managed to create a new division in a major television network, no easy feat by any standards.